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Panoram 01 Nov 2020

Panoram Hotel Management and Hilton challenge the moment of crisis in hospitality and open the first Hampton by Hilton in Spain

Panoram 01 Nov 2020

Panoram Hotel Management and Hilton’s Hampton by Hilton, the global upper-midscale brand known for its commitment to providing unmatched guest service, today announced the opening of their newest property, Hampton by Hilton Alcobendas Madrid.

The reputation and trust that accompany both brands, together with their strong commitment to the evolution of the sector in our country, make way for this new hotel offer in the north of the capital, which adds to the support of a key sector for the recovery of the economy and the reactivation of consumption in Spain.

The hotel is Spain’s first property under the Hampton by Hilton brand, which is known for its modern and spacious guestrooms and high-quality, value-added amenities, and represents a new link between guests and Northern Madrid’s prominent business district.

The first hotel of “Hampton by Hilton” brand arrives in Spain to offer an authentic hospitality experience, which promises thoughtful and friendly service where Team Members proactively anticipate guests’ needs to satisfy fully enjoy their stay.

Located in the northern area of Madrid, specifically at exit 17 of the A1 in Alcobendas, and close to eight business parks, the Madrid-Barajas Adolfo Suárez airport, as well as the Palacio de Hielo and IFEMA, this hotel is considered a key address for both networking and relaxation in one of the areas with the most business activity in the country.

Features for an authentic hospitality experience

Thanks to its 138 fully-equipped rooms, a lobby bar that offers a host of gastronomic delights, and a combination of co-working space and meeting rooms for conducting business either virtually or in person, Hampton by Hilton Alcobendas Madrid offers a host of value-added amenities for the convenience of all guests.

Every Hampton by Hilton guest will enjoy the brand’s signature free, hot breakfast with healthy options; On the Run™ breakfast bags; and free WiFi in every room. Hampton continues to lead the pack in terms of guest experience, with Hampton by Hilton Team Members committed to delivering friendly and authentic service, backed by the industry-leading 100% Hampton Guarantee™.

The project, designed by Bilbao’s architectural studio BAT, is inspired by the landscape of the Sierra Madrileña and reflects modernity thanks to its vibrant facade. The hotel has a fully equipped gym, a large pool and different spaces for relaxation. In this way, not only can business guests enjoy the hotel’s comforts, but those who wish to do some exploration also have a direct connection with the airport, commercial urban centers, and the city of Madrid itself. All of this is conveniently located in an enclave near the Sierra de Madrid.


Hilton CleanStay: Assurance and peace-of-mind for guests and Team Members

Hampton by Hilton Alcobendas is part of Hilton CleanStay, Hilton’s industry-leading program of cleanliness and disinfection in Hilton properties across the world. Developed in collaboration with RB, maker of Lysol and Dettol, and Mayo Clinic, Hilton CleanStay allows guests to enjoy an even cleaner and safer stay, providing peace-of-mind from check-in to check-out. New standards include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas, and flexible housekeeping options. Guests can also enjoy contactless check-in via Digital Key, which is available through the award-winning Hilton Honors app and allows guests to access their guestroom and other areas of the hotel using their smartphone – minimizing physical contact where possible.

In the words of Guillermo Pérez Palacios, General Manager of Panoram Hotel Management: “This opening represents a further step in the development of Panoram as a benchmark multi-brand management company in Spain. We want to thank Hilton for trusting us to open the first Hampton by Hilton hotel in Spain and also the city of Alcobendas for having welcomed this project with open arms. We are fully confident that the hotel will be a point of reference in the area and will respond to that vocation that a hotel should have: to satisfy the needs of all guests. ”

Miguel Ángel Arranz Molins, Vice Mayor of Alcobendas, has assured that the city “has an interesting new asset that will help boost business and tourism not only in Alcobendas but also in the Community of Madrid. Compliance with health security measures thanks to the experience of both companies is a necessary support for citizens at this time. From the City Council, we have and will put at our disposal all the will for dialogue and cooperation with the development of employment and economic activity in our town ”.


Carlos Miró, Managing Director – Development, Spain and Portugal, Hilton said: “We’re thrilled to be working with Panoram to open our first Hampton by Hilton hotel in Spain. Hampton by Hilton Alcobenas Madrid is an important addition to our portfolio and joins more than 2,500 Hampton by Hilton properties in destinations around the world.”

Hilton Honors

Hampton by Hilton Alcobendas is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at Hilton.com, through the Hilton Honors app or other official Hilton channels for more perks and a price match guarantee.

Registered Hilton Honors members will earn double Hilton Honors Bonus Points per stay from now until 31st December 2020 as well as double night credits. Double Bonus Points means members will receive a bonus equal to the number of Base Points earned during a stay. Double night credit means one additional, tier qualifying night credit will be awarded for each night stayed in the promotion period. For more information on the Hilton Honors Double Rewards Bonus Promotion, visit HiltonHonors.com.