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Panoram 06 Sep 2021

First Hampton by Hilton in Barcelona opens its doors.

Panoram 06 Sep 2021

Panoram Hotel Management and Dutch group Borealis Hotel Group announced the opening of Hampton by Hilton Barcelona Fira Gran Vía. Located in Southwest Barcelona in one of the country’s highest business activity areas L’Hospitalet de Llobregat, the new hotel will be a new reference in hospitality and networking for Barcelona by introducing one of the world’s most solid and well-known hotel brands in the city.

This is the brand’s second hotel in Spain after the 2020 opening of Hampton by Hilton Alcobendas Madrid, also managed by Panoram Hotel Management. It represents the creation of nearly 40 new jobs, in a firm commitment by the sector to continue to invest and support the recovery.

With this second establishment, Hilton’s world-leading upper-midscale segment brand, known for its commitment to providing guests with high-quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free breakfast, reinforces its continued development in one of Barcelona’s key business activity districts. One of Hilton’s 18 world-class brands, Hampton by Hilton serves value-conscious and quality-driven travelers around the world, offering warm surroundings, a friendly service culture and a staff that makes sure guests are 100 percent happy.

“Hampton by Hilton Barcelona Fira” arrives in Barcelona to offer a unique lodging experience to all its clients. Its 11 floors and 241 rooms have a contemporary design that stands out for its modern facilities, designed to offer comfort to both business and leisure travelers. Hampton by Hilton guests will enjoy the brand’s signature free breakfast with healthy options, On the Run ™ breakfast bags, and free WiFi in every room. Hampton continues to lead the group in terms of customer experience, with a committed team providing a friendly and authentic service, backed by the industry-leading 100% Hampton Guarantee ™. Hampton by Hilton has more than 100 properties trading across Europe, with a further 80 under development, with other recent openings including Hampton by Hilton Tours and Hampton by Hilton Munich Airport South.

Borealis Hotel Group, a leading European hotel group from the Netherlands is the property’s leaseholder and appointed Panoram Hotel Management to manage its new 241-room hotel located next to the entrance to the Fira de Barcelona trade fair. Hampton by Hilton Barcelona Fira Gran Vía will become the first property for Borealis Hotel Group in Spain following their earlier expansion into Belgium and France. For Panoram Hotel Management, this new opening means adding to its portfolio its second managed hotel under the Hampton by Hilton brand and its fourth hotel under a Hilton group brand after the aforementioned Hampton by Hilton Alcobendas, DoubleTree by Hilton Madrid Prado and Atocha Hotel Madrid, Tapestry Collection by Hilton, consolidating its position as a reference manager for international brands in cities such as Madrid and Barcelona.

In the words of Guillermo Pérez Palacios, General Director of Panoram Hotel Management: “With this new opening in Barcelona, we continue to trust in the recovery of the industry and we assume with the greatest enthusiasm the enormous challenge of doing so in this stage of uncertainty that we are experiencing. We are sure that the Hampton by Hilton Barcelona Fira Gran Vía will bring great added value to one of the most important business areas in Catalonia, thanks to the brand’s consolidated know-how and our solid local knowledge. We especially appreciate the trust placed in us by Borealis Hotel Group in our management capacity and we hope that it is the beginning of a long and fruitful collaboration. ”

On behalf of Borealis, Lodewijk van der Meulen, Co-founder and Director says: “We are very excited to have opened the Hampton by Hilton Barcelona and support in expanding Hilton’s presence Barcelona. Focussed on delivering a friendly and consistent hotel experience at a competitive price point to business and leisure travelers alike, Hampton by Hilton is the perfect addition for this location between the city center and airport and opposite of the main exhibition center. We are delighted to start a partnership with Panoram Hotel Management and trust that their proven track record in Spain and strong and reputable management capacities will ensure a successful, long-term partnership between our companies.”

David Kelly, Senior Vice President Continental Europe – Hilton, said: “We’re thrilled to be partnering with Borealis and Panoram Hotel Management once again to introduce Hampton by Hilton to Barcelona. With three existing properties in the city under our Hilton Hotels & Resorts and Curio Collection by Hilton brands, this hotel further enhances our offering to both business and leisure travelers and underscores our growing confidence in a strong recovery for the tourism sector. Following the opening of Hampton by Hilton Alcobendas Madrid last year, this opening also highlights the growing appeal of Hampton by Hilton, with more than 100 now in operation or under development across Europe.”