Panoram Hotel Management opens the doors of the first Hampton by Hilton in Alicante
• With this opening, the company now manages four Hampton by Hilton establishments in Spain, strengthening its strategic alliance with Hilton and its position as a leading operator in international brand management.
• The official opening of the hotel was attended by the Mayor of Elche, Mr. Pablo Ruz Villanueva, and the Councillor for Tourism, Ms. Irene Ruiz Nortes, accompanied by Javier Alemañ, the project developer.
Alicante, 20 november 2025. – Panoram Hotel Management, a leading multi-brand hotel management company in Spain and southern Europe, has announced the opening of the Hampton by Hilton Alicante Airport. This is the Hampton by Hilton brand’s first hotel in the Valencian Community and the fourth that Panoram Hotel Management has managed under this brand in Spain. The project was developed in collaboration with Grupo Lo Baró S.L., the owners of the hotel and a strategic partner in its development, and will be managed by Fernando Murcia.
Located in the El Altet district, next to Alicante-Elche Miguel Hernández Airport, the hotel represents a new milestone in the strategic alliance between Panoram and Hilton, as well as reinforcing the expansion of the Hampton by Hilton brand in Spain.
With more than 4,500 square metres of floor space and 72 rooms, the hotel has been designed in line with the brand’s characteristic standards of quality and comfort. It offers modern rooms with free Wi-Fi, hot breakfast included and functional spaces designed to offer a balanced, quality experience for both leisure and business travellers.
The inauguration was attended by various local authorities, including the Mayor of Elche, Mr. Pablo Ruz Villanueva, and the Councillor for Tourism, Mrs. Irene Ruiz Nortes, accompanied by the owner of the establishment, Javier Alemañ, reflecting the institutional interest in the city’s tourism and economic development.
“The opening of Hampton by Hilton Alicante Airport represents a new step forward in our growth strategy with Hilton. This milestone reinforces our ability to drive the implementation and consolidation of international brands in key destinations in the Spanish market, always with a focus on operational excellence and creating value for our partners and customers,’ says Guillermo Pérez Palacios, CEO of Panoram Hotel Management.
Carlos Miró, managing director, development, Spain and Portugal, Hilton, says: ¨We are thrilled to collaborate with Grupo Lo Baró S.L. and once again with Panoram to open the doors of Hampton by Hilton Alicante Airport. Alicante-Elche Miguel Hernández Airport is one of the busiest airports in Spain with almost 19 million passengers in 2024, serving as a gateway to explore the popular coastal area of Costa Blanca, as well as the city of Alicante. This new hotel offers guests high quality, thoughtfully designed accommodation and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle.¨
With this opening, Panoram strengthens its alliance with Hilton and consolidates its position as a key partner in the implementation and development of international brands in Spain. The company has been responsible for introducing several of Hilton´s brands to the country for the first time, such as Hampton by Hilton Alcobendas in Madrid, Atocha Hotel Madrid, Tapestry Collection by Hilton in Madrid and Palacio de Godoy Caceres, Curio Collection by Hilton in Cáceres, thus reaffirming its ability to lead expansion projects and position prestigious brands in strategic destinations.
With the addition of Hampton by Hilton Alicante Airport, Panoram now manages eight Hilton properties with two more in the pipeline, consolidating its leadership in multi-brand hotel management and its commitment to operational excellence, innovation and the expansion of international brands in the country’s main destinations.
Hampton by Hilton Alicante Airport is located at Calle Garbí 2, Alicante, 03195, Spain. For more information, or to make a reservation, travellers can visit Hampton by Hilton Alicante Airport or call +34 966 82 04 44.
