Panoram Hotel Management Expands Its Business in Italy with the Management of the new Vignette Collection hotel in Marina di Ragusa, Sicily

• With this addition to its portfolio, Panoram now manages three IHG Hotels & Resorts properties, marking its first experience with the international group’s Vignette Collection brand and both parties’ debut in Sicily.

•Located in the dreamlike setting of Marina di Ragusa, the establishment is scheduled to open in the second half of 2025, offering a memorable experience emblematic of the brand.

•This deal represents a further step in Panoram Hotel Management’s international expansion strategy, which, with a focus on Italy, plans to expand its presence in other cities within this market over the coming years.

Madrid, March 24, 2025. – Panoram Hotel Management, a leading multi-brand hotel management company in Spain, is expanding its business in the Italian market by adding a new establishment to its portfolio of hotels under management, the Costa Irminia Retreat & Spa, Vignette Collection. Located in Sicily, specifically in the coastal city of Marina di Ragusa, a beach area in the south of the island, the hotel marks IHG Hotels & Resorts’ first Vignette Collection property in Italy, where the hotel group has entrusted Panoram with introducing one of its luxury and lifestyle brands to the market.

For Panoram Hotel Management, this is the third IHG-branded hotel it manages, alongside Staybridge Suites Malaga and Holiday Inn Express Pamplona, and the first experience with the Vignette Collection. Vignette Collection is IHG’s first collection brand, representing a portfolio of independent hotels offering one-of-a-kind stays in destinations to remember. Collectively different and proudly independent, Vignette Collection hotels share the vision to harness travel’s ability to benefit local people and places. Weaving responsibility, community, and locality together, Vignette Collection exists to make a positive impact.
Costa Irminia Retreat & Spa, Vignette Collection, will be inaugurated in the second half of 2025, and will have 44 rooms equipped with a variety of services to ensure a comfortable stay for its guests. The property has been designed with the specialised contribution of Il Prisma, a leading Italian architectural firm who has taken care of the interior design of the hotel, aligning the brand standards to the unique asset’s features.

A Strong International Growth Outlook

The management of this hotel marks Panoram’s entry into Sicily and a milestone in its expansion in Italy, a market where the company has focused its international projection. The company’s strategy includes entering new Italian cities and adding a significant number of establishments to its management portfolio in the coming years.

Guillermo Pérez Palacios, CEO of Panoram Hotel Management, stated: “Managing this hotel represents a further step in Panoram’s expansion in Italy, a market with great potential for the development of our business model, multi-brand hotel management. Our goal is to build a platform of around twenty establishments in the coming years. Italy offers great opportunities thanks to the increasing interest from major hotel groups to grow in the country.”

(Mrs) Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, said: “Sicily, with its vibrant culture, breathtaking landscapes, and exquisite cuisine, offers the ideal setting for our second Vignette Collection property in Italy. Our growth strategy in the market centres on expanding our presence within the luxury and lifestyle segment, while ensuring exceptional stays and memorable experiences for our guests. The signing of Costa Irminia Retreat & Spa, Vignette Collection perfectly aligns with this vision.
This is our first collaboration with Blu Lava Resorts, marking the beginning of a long and exciting partnership dedicated to creating a one-of-a-kind destination in one of the world’s most iconic locations. Together, we look forward to offering guests an authentic travel experience as they are immersed in the hotel’s distinctive character, stunning surroundings, and local charm when Costa Irminia Retreat & Spa, Vignette Collection opens its doors in the second half of 2025.”

As part of this strong commitment to Italy, Flavio Mirabella, until now General Manager of the Gran Hotel Imperiale, has been appointed Director of Operations Italy for Panoram Hotel Management. With more than a decade of experience in the hotel industry, Flavio has led the management of renowned hotels in Italy, Spain and the Dominican Republic, standing out for his strategic capabilities in operations, sales and business development. Flavio will play a key role in strengthening Panoram’s position in the market, ensuring operational excellence as the management company continues to expand.

About Panoram Hotel Management

Panoram Hotel Management specializes in managing hotel properties under various brands. With 30 years of experience, the company has continually adapted its business to meet the industry’s needs, always striving for maximum profitability and guest satisfaction, the true focus of the hotel business. Panoram Hotel Management currently manages a portfolio of eighteen hotels in Spain and Italy.

About IHG Hotels & Resorts
IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes with over 145m members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

•Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
•Premium: voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
•Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
•Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
•Exclusive Partners: Iberostar Beachfront Resorts
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG’s hotels and corporate offices globally.
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About Blu Lava Resorts
The company Blu Lava Resorts is a private-owned company with base in Sicily and additional interests in Lombardy. The company develops real estate initiatives with a particular focus in the hospitality field. The management of the company is backed by private entrapreneurs and investors.

About Il Prisma
Il Prisma is an international architecture and design firm with Italian origins, designing spaces and experiences for the human being. The company has offices in London, Milan, Rome and Lecce, and operates in 3 Business Units: Cityscape, Worksphere and Destination.