
At Panoram we specialize in the management of hotel assets, under various brands, always seeking maximum profitability. The most frequent duties include: management control and financial monitoring, commercial and marketing management, revenue management, hotel repositioning, operational management, and administrative management.

The deep knowledge of the hotel market and the close relationship with the different sector agents, allow us to select the most appropriate alternatives under professional criteria and realistic long-term business assessments. Some of the most common tasks include: location analysis, selection of the brand with the greatest potential, investment analysis and generation of cash-flows.

In the initial phases, we support the asset owner in creating and developing a hotel project adapted to the market reality and thus allowing him to obtain the highest return on his investment.

We are specialists in finding the best option to revalue a hotel asset and carry out the necessary changes to add value to a property facing a new stage or a future sale. Typically, these tasks are often linked to a brand change, redesign, refurbishment, and with management optimization itself.

In situations of uncertainty such as restructuring, reorganization or brand change process, we provide support to owners in specific periods easing the way and overcoming these temporary circumstances.